Now booking 1:1 sessions · 25 years helping people quit smoking & vaping

Make This Your Last Attempt to Quit Smoking or Vaping, Not Just Your Next One

You've tried before. It didn't last.

Get Your Free Always Be Quitting "Quick-Start Guide"

Start breaking your smoking or vaping addiction in 20 minutes - even if you're not ready to quit yet.

I use this simple technique with my clients and it works. You will receive a video about how and when to use it.

You try to quit. It doesn't last. Months later you try again - and the cycle repeats.

You can't seem to start.

You know you want to quit. You've thought about it for months, maybe years. But the moment to actually do it never quite arrives.

You're struggling to stay quit.

You made it a few days, weeks, or longer. But the cravings, the stress, the routines keep pulling you back, and you can feel yourself slipping.

You've already quit and want it to last.

You stopped smoking or vaping, but you're worried about going back. You want to make sure it sticks this time.

You've relapsed and want to try again.

It already happened. You're frustrated, tired of the cycle, and ready for something different. You want to try again, but smarter this time.

Temporary abstinence isn't quitting - transformation is.

Stopping can happen fast. Staying quit is a months-long transformation. That's why everything here is built to improve your odds of staying quit for life.

Here's What Makes The Difference

Expert Guidance

from someone who knows the many paths to quitting

Real Accountability

when cravings hit and you want to give in

Ongoing Motivation

to keep you moving forward

Mindset Transformation

that helps you stay quit for life

I'm Jon, and I provide exactly that kind of support.

I know how discouraging your struggle is. I've spent 25 years helping people who thought they could never quit smoking or vaping - quit for life. And I can help you, too.

Jon Fritsch, CTTS and NCNTT certified tobacco treatment specialist
25 Yearshelping people quit smoking and vaping as a CTTS and NCNTT certified specialist
3 Decadesteaching informative, effective, and engaging health workshops
35 Yearscreating programs that help people change their behavior

Two ways to work with me.

The ABQ Community

Weekly live Q&A calls with Jon and 24/7 access to a community of people quitting alongside you. Move forward at your own pace, with support and accountability the whole way. You don't even have to be ready to quit to start.

See how the community works

1:1 Coaching

Working with me directly, one to one, over the months a real transformation takes. Not a one-size-fits-all program - a plan built around your life, with me in your corner between sessions, for the slips as much as the wins.

See how 1:1 coaching works

Working with me starts at $97 a month in the community, or $97 for a session, just the two of us.

The ABQ Community

$97/month

3 months, $291 paid up front.

  • Weekly live calls with Jon, all recorded
  • 24/7 access to people quitting alongside you
  • Quit at your own pace - no rigid timeline
  • You don't have to be ready to quit to start
Join the Community

A 1:1 Session with Jon

$97one-time

One per person.

  • A private 50-minute conversation
  • Ask me anything - what's kept you stuck, what to try next
  • Advice tailored to you, not a one-size-fits-all program
  • The simplest way to work with me directly
Book your $97 session

$97 is less than most people spend in a single month (or week) on smoking or vaping.

It took me nearly six years to build the courage to find a specialist and I am unbelievably grateful it was Jon. I felt like I was constantly at war with myself, and Jon became my outlet, a safe person who helped me negotiate that struggle. He provided reassuring research, perspectives, and options I could take. What surprised me most was his approach - he acted as my biggest supporter, providing perfect guidance when quitting became extremely challenging. If you have reservations about investing in a coach, I cannot recommend Jon enough. The impact he has had on my life is transformative.
Katherine R.Katherine R. · One Year Vape Free
Jon's non-assuming approach and meeting me where I was at was really helpful. He helped break the all-or-nothing thinking for me. Our conversations often ended in "well just try it out and see what happens." He came in with curiosity, and just getting to understand where I was at, so that he could help me. Having the support and the accountability - it's kind of two sides of the same coin. That was probably one of the pieces that I was missing. And that wasn't something I was necessarily going to seek out on my own.
KaitKait · 9 Years Sober, Now Smoke-Free
I've invited Jon to teach about tobacco treatment to my university class for 9 straight semesters. He provides valuable insights into tobacco addiction & cessation and also offers practical and realistic strategies on how to assist clients. His presentations are informative, entertaining and inspiring. I've had students tell me they actually quit using tobacco after attending them.
Ashley Foster, MPH, RD, CHESAshley Foster, MPH, RD, CHES · University Professor

You can continue to spend $1k, $2k, $3k, $4k every year on cigarettes and vapes. You can continue to make yourself physically and mentally sick. And next year at this time, you'll wish you had started today.

Always be quitting, until you've quit for the last time.